Ralph Lauren
Ralph Lauren Notorious
:Client
363, 000 copies in two sizes.
:Quantity
Description
Produce a bound magazine insert to accompany a TV campaign for the launch of Notorious – Ralph Lauren’s new fragrance for women. To maximise stand-out and reinforce the new brand, we produced a bound insert on a substrate to replicate the packaging. The textured black material was gold foiled, with a die-cut aperture that revealed an image of a bottle of Notorious on a display ad in the magazine.
Produce a bound magazine insert to accompany a TV campaign for the launch of Notorious – Ralph Lauren’s new fragrance for women. To maximise stand-out and reinforce the new brand, we produced a bound insert on a substrate to replicate the packaging. The textured black material was gold foiled, with a die-cut aperture that revealed an image of a bottle of Notorious on a display ad in the magazine.